Top 10 Tips for Managing Build-to-Rent Communities

June 15, 2023
rental property

The build-to-rent sector is growing rapidly, with more and more investors and developers recognizing the potential of this asset class. As the industry evolves, so too must the approach to managing these communities. In this article, we will discuss the top 10 tips for effectively managing build-to-rent communities, ensuring that both tenants and investors are satisfied with their experience.

Understanding the Build-to-Rent Market

1. Know Your Target Audience: Before diving into the build-to-rent market, it's essential to understand who your target tenants are. This could be young professionals, families, or retirees. By knowing your audience, you can tailor your community's amenities, design, and marketing strategy to attract and retain the right tenants.

2. Stay Updated on Market Trends: The build-to-rent market is constantly evolving. Keep yourself informed about the latest industry trends, such as technological advancements, demographic shifts, and changes in tenant preferences. This will enable you to adapt your community's offerings and stay competitive in the market.

Design and Amenities

3. Prioritize Smart Design: A well-designed build-to-rent community can not only attract tenants but also reduce ongoing maintenance costs. Focus on efficient layouts, high-quality materials, and sustainable features to create a community that is both aesthetically appealing and functional.

4. Offer Top-Notch Amenities: In the competitive build-to-rent market, amenities can be a significant differentiator. Invest in features that cater to your target audience's needs and preferences, such as coworking spaces, fitness centers, pet-friendly policies, and green spaces. Keep in mind that these amenities should be easily accessible and well-maintained to ensure tenant satisfaction.

Tenant Experience

5. Focus On Customer Service: A positive tenant experience is crucial for retaining residents and attracting new ones. Ensure that your management team is responsive, professional, and empathetic when addressing tenant concerns. Offering a personalized experience, such as remembering tenants' names and preferences, can go a long way in building loyalty.

6. Streamline Communication: Effective communication is key to a well-managed build-to-rent community. Utilize technology to make communication with tenants easy and efficient, such as through a dedicated app or online portal. This will not only save time for both tenants and management but also create a transparent and organized system for addressing issues and requests.

Financial Management

7. Optimize Rent Pricing: To maximize profits, it's crucial to keep your rental rates competitive and in line with market trends. Regularly track the local rental market and adjust your pricing accordingly. Additionally, consider offering incentives, such as a free month of rent or waived application fees, to attract new tenants during periods of high vacancy.

8. Minimize Vacancy Rates: A high vacancy rate can significantly impact your community's profitability. To minimize vacancies, prioritize tenant retention by addressing their needs and concerns, regularly maintaining the property, and fostering a sense of community. When advertising for new tenants, use targeted marketing strategies to reach your ideal audience quickly.

Ongoing Maintenance and Upkeep

9. Implement a Proactive Maintenance Plan: Regular maintenance is essential for preserving the value of your build-to-rent community and ensuring tenant satisfaction. Develop a proactive maintenance plan that includes routine inspections, preventative measures, and timely repairs. By addressing small issues before they escalate, you can reduce the need for costly, large-scale repairs in the future.

10. Invest in Technology: Technological advancements can greatly improve the efficiency and effectiveness of managing a build-to-rent community. Consider investing in property management software, smart home technology, and energy-efficient systems to streamline operations, enhance the tenant experience, and reduce operational costs.


As the demand for rental homes grows, investing in build-to-rent communities can be a smart choice, but only if managed effectively. Successfully managing a build-to-rent community requires a strategic approach focused on tenant experience, high-quality construction, and efficient property management. By following these tips, you can ensure your build-to-rent community stands out in the competitive rental market and provides long-term financial returns.

Are you ready for your next build-to-rent community project? Then look no further than Next Generation Land Company! We offer a seamless process of creating new homeownership opportunities. From land acquisition, construction management, and lease-up strategies, we ensure successful project execution. Our team's national reach and local expertise allow us to undertake projects of all sizes effortlessly. Let us be your trusted ally in achieving success! Contact us today to get started!